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Allen Iverson’s partnership with Nike is a significant chapter in sports marketing history, representing the intersection of athletic performance and cultural influence. This collaboration not only elevated Iverson’s brand but also reshaped sneaker culture in basketball. The Rise of Allen Iverson Allen Iverson entered the NBA in 1996 as the first overall pick by the Philadelphia 76ers. His unique playing style, characterized by speed, agility, and an undeniable swagger, quickly…